[NEWARK, NJ – March 15, 2024]

Rising Newark, NJ star, RNBHunter, captivates audiences once again with his second single of 2024, “Dangerous Game.” Following the release of “Like Me”, “Dangerous Game” sets a sensual R&B scene as RNBHunter’s soulful voice warns his listeners of the dangers of desire.

“It’s about knowing the rules, and gambling with trust for lust and love,” says RNBHunter.

Although complications in love and lust may be unavoidable, throughout the track, RNBHunter emphasizes the need for caution, making “Dangerous Game” a relatable addition to his growing discography.

“The thing I want people to know most is that the game gets played whether you press play or not,” he says.

“Dangerous Game” will be available on all streaming platforms on March 21. Click or tap here to pre-save “Dangerous Game” now.

About RNBHunter:

Before even learning to speak, singer and songwriter, RNBHunter has been moving audiences with his soulful riffs and rich melodies. Growing up in Newark, New Jersey, the charismatic R&B artist first began performing at home in his living room and outside for his neighbors. Fast forward to his adult life and Hunter would go on to perform in Queen Latifah’s “24 Hours of Peace,” and collaborate with artists such as The Game and Fridayy. Taking inspiration from artists such as Chris Brown, Frank Ocean and Usher, in 2021, Hunter introduced his own sound with his single “Jungle”, followed by his 2022 singles, “TheBest” and “Victoria.” Today, Hunter continues to expand his sound, pulling inspiration from various music styles and genres. In his own words he, “Puts R&B on everything.” Aside from his musical talents, Hunter’s fans know him for his keen fashion sense and ever-changing hairstyles.

Website and Social Media:

• RNBHunter.com
• Instagram
• TikTok
• Facebook

For press inquiries, interviews or additional information please contact:
Therese Sheridan
thereses@spacehoundrecords.com 

Feature articles, music reviews and interviews: These are just a few examples of what the PR and marketing industry call earned media. Not only does landing earned media bring you publicity and exposure as a music artist or band, but it does it entirely free of charge! The downside- landing earned media does involve a lot of time, organization and strategic planning. But don’t worry! We’ll walk you through how to do it with these five easy steps.

1.) Know Your Goal

The prospect of free publicity and promotion as a music artist or band is an exciting one. As a result, it may be tempting to share anything and everything. Trust us, we get it. It is, however, much more effective to focus on one goal at a time.

To do this, ask yourself what you’re trying to accomplish with gaining media coverage. Are you promoting a show? Are you trying to encourage pre-saves for a new release? Do you want to connect with your audience? Specific media types are better for specific goals. To better understand, let’s take a look at the three examples mentioned earlier: feature articles, music reviews and interviews.

Feature Articles

If you want to grow your fanbase, build a connection with audiences or share the story or inspiration behind your music, feature articles are the way to go. Because feature articles come in written form, they also involve a little less pressure as compared to audio or video interviews. Of course, you will be interviewed as part of the writing process, but because cameras and microphones won’t be recording your every word, it’s a lot less pressure. For these reasons, feature articles are great for all genres and experience levels.

Music Reviews 

If there is a particular song, EP or album you are looking to promote, you might want to focus on receiving a music review. This can come in the form of a written article, a podcast or even a livestream. No matter the form, music reviews generally involve sending your music either before or after release to a reviewer who will then expand on their likes, dislikes and recommendations. Keep in mind that journalists and media professionals are under no obligation to give you a raving, five star review. In fact, they will be honest and they may be tough, but that’s what makes their content authentic and trustworthy for their audiences. Don’t let this scare you. If you’re confident in your music and its quality, go for it!

Interviews

Similarly to feature articles, interviews are great for growing a fanbase, building connections and sharing your story. Additionally, they are a great way to promote a recent song, EP or album. The focus of the interview all depends on your goal and how you pitch to the media (we’ll discuss this more in step 3). Interviews are especially great at showcasing your personality and charm. On the flip side, having a successful interview involves a lot of preparation. Because interviews generally take place through video and audio recording, you need to be media ready. In other words, you need to plan responses to questions that are both expected and unexpected.

Which of these sound like they align with you and your goals? Keep in mind that there are other types of earned media coverage you can receive, so be sure to do your research to solidify a proper plan.

2.)  Create Your Media List

Once you have established your goal, it’s time to create your media list, or your list of various journalists and media professionals. Within this list (which we definitely recommend creating in a spreadsheet) you should include names, media outlets and contact information. 

To start, refer back to your goal. Next, search for journalists and media professionals who specialize in topics related to your goal. For example, say your goal is to have a feature article written. With the help of Google, search for different newspapers, magazines or blogs that write features about musicians. Specifically, seek out the ones who cover your same genre, lifestyle or location. Once you have the name of the outlet or publisher, look through specific articles to find a journalist with previous work similar to what you’re looking for. From there, search their name to try to find the best way of contact. If you’re in need of assistance, you can even ask ChatGPT to help make you a tailored media list. Just be sure to double-check the accuracy of the results.

3.) Develop Your Pitch

After you have created your media list, you can then begin developing your pitches. Using the contact information you have gathered, start to write to each journalist/media professional individually. Be clear on what your intentions are and what you’re looking to do. You also want to make each message specific and personable towards that specific journalist/media professional. A great way to do this is by mentioning and complimenting their past work. You can then relate back to your pitch explaining why your story or music would be a great addition. 

It is also important to remember that journalists are storytellers. As a result, they are looking to share stories that are newsworthy, filled with emotion, and timely. It is therefore important for you as a music artist or band to communicate what is newsworthy about your music and story.

If your goal is to promote an event or an upcoming release, you can also write a press release or media advisory. Press Releases are official statements sent to the media in which information is shared on a significant topic. Media Advisories are similar to press releases, however they are sent with the goal of having a journalist or media professional attend your event. Although Press Releases and Media Advisories are short and to the point, be sure to include your 5 W’s (who, what, when, where, why), your intended release day/time and your contact information. 

Along with your pitch and/or press release, you should also consider including your EPK, or Electronic Press Kit. As a musician, an EPK is your digital portfolio. It includes your bio, photos and videos, your social media platforms, your biggest achievements, your contact, reviews and links to your music. It’s a great way to highlight all you’ve done while also providing additional information that may not be included in your pitch or press release.

4.) Send Your Pitches

Once you’re happy with your pitches, it’s time to send them! But before you do, just be sure to consider these things:

Timing

Always plan ahead when sending your pitches. Especially if you want an event or upcoming release covered, send your pitch at least 3 weeks in advance. Additionally, send your pitches on the weekday during regular business hours. 

Subject line

If you’re sending your pitches via email, be sure to include a captivating subject line. To do this, make sure your subject line includes the most newsworthy aspect of your pitch. It should also be short (10 words or less).

Money

Don’t worry. As mentioned earlier in the article, you shouldn’t have to pay for earned media. It’s called earned media for a reason. You have to earn your time and space. With that in mind, do NOT under any circumstances try to bribe journalists or media professionals. They have an ethical code to follow and your bribery can have you blacklisted. 

If you are looking to spend money, there are people and companies who will offer reviews, interviews and features as a service, however this is not considered earned media (and is not what this article is about). These may be poorly written/produced, they may not reach your target audience and they may even be scams, so be careful! 

Double Checking

Before you hit send, make sure the journalist/media professional’s name is spelt correctly, that you have the correct contact information, that your pitch is free of any grammatical errors and that you’re sending the right attachments. Otherwise, your pitch can end up right in the trash.

5.) Follow Up

Congratulations! You have now made it to step five- the final step of media pitching. Remember in the last section when we mentioned leaving extra time? Well, there’s a reason for that. You see, journalists and media professionals are busy people. They get hundreds of different pitches a week and they are working their butts off to share great content. Because of this, even if you have an incredible pitch, it is very possible for it to get lost in the madness. To combat this, you can send a follow up. If a week has passed since your initial message, kindly send another message asking if your pitch has been received. You can also share your additional contact information and/or availability to make the process easier and more convenient for them. If they still do not respond after your follow up, don’t stress it. Put your energy towards contacting other journalists and media professionals. 

If you do receive a response from a journalist or media professional who is interested in covering your music and/or story, great! Be sure to respond to inquiries in a timely manner and to provide all the additional information and materials they may need. Once the journalist/media professional officially posts their content about you, follow up with a thank you message. It is also important to share their content on your own platforms. Doing so will help you build a meaningful relationship with them which can help you land even more earned media in the future.

With these five easy steps in mind, you’re now ready to pitch your music and your story to the media!

You voted and now it’s here! Introducing Collab Station: Our newest online event where we pair artists and producers by random to collaborate on a song together. We will be showcasing all of the songs submitted LIVE on the official Space Hound Records YouTube channel (livestream date TBA).

Those interested in participating in Collab Station can sign up through the Space Hound Records Discord server. To lock in your spot, be sure to sign up before Saturday, March 2.

Not yet part of our Discord community? Accept your invitation here:

https://discord.com/invite/space-hound-records-920477277916106763

We can’t wait to hear your creations! Be sure to subscribe to Space Hound Records on YouTube so you don’t miss it:

https://www.youtube.com/channel/UCA0DBin3vzk0FPaZZ3dXiAQ

See you there! 

[NEWARK, NJ – January 13, 2024]

In the heart of Newark, New Jersey, a fresh voice reemerges as RNBHunter steps into the spotlight with his single, “Like Me.” The sensual R&B infused hip hop track, set to release on February 9, explores the intoxicating thrill of lust and the human desire to indulge in the forbidden. 

“Like Me” is for all the good guys who can’t stay away from bad situations,” says RNBHunter.

After signing to independent record label, Space Hound Records, in late 2023,  “Like Me” marks both a new year and a new beginning for the talented singer and songwriter.

“Welcome to my ‘Good Guy’ era,” says RNBHunter. “I’m excited about this one. My sound is finally getting right where I want it and the story starts a little something like…”

“Like Me” will be available on all streaming platforms on February 9, 2024. To pre-save “Like Me” click here.

About RNBHunter:

Before even learning to speak, singer and songwriter, RNBHunter has been moving audiences with his soulful riffs and rich melodies. Growing up in Newark, New Jersey, the charismatic R&B artist first began performing at home in his living room and outside for his neighbors. Fast forward to his adult life and Hunter would go on to perform in Queen Latifah’s “24 Hours of Peace,” and collaborate with artists such as The Game and Fridayy. Taking inspiration from artists such as Chris Brown, Frank Ocean and Usher, in 2021, Hunter introduced his own sound with his single “Jungle”, followed by his 2022 singles, “TheBest” and “Victoria.” Today, Hunter continues to expand his sound, pulling inspiration from various music styles and genres. In his own words he, “Puts R&B on everything.” Aside from his musical talents, Hunter’s fans know him for his keen fashion sense and ever-changing hairstyles.

Website and Social Media:

• RNBHunter.com
• Instagram
• TikTok
• Facebook

For press inquiries, interviews or additional information please contact:
Therese Sheridan
thereses@spacehoundrecords.com 

By Space Hound Records
November 29, 2023

Those that have been following Space Hound Records since the beginning may remember the logo of a neon green alien wearing blue headphones. In February of 2022, co-founder of Space Hound Records, Corey (aka “MATRIXX”), made the decision to launch his very own music production company, Nebula Productions. Starting off, he offered services such as music production, mixing and mastering. Although MATRIXX loved offering these services, he wanted to build more meaningful connections with his fellow musicians. That’s when the Nebula Productions Discord community was born.

As members continued to join the Discord server and MATRIXX continued to work with various music artists, he started to notice something; There was a lack of genuine support and authentic artist development within the music industry. That was when he, along with his girlfriend, Therese (aka Tiki Tee), decided to launch their independent record label, Space Hound Records, with the mission to provide music artists with the guidance and resources necessary to navigate the ever-changing music industry. 

Although the Nebula Productions green alien was loved by many, it didn’t quite capture the traits that the rebrand set to achieve. With a space theme still in mind, it was at this time that inspiration emerged from daily life. 

Meet Celeste, the loyal earth hound who inspired the name and image of Space Hound Records. Although she’s not blue in real life, Celeste always remains close to her companions, (even during sessions!). Her loyalty and dedication are the exact qualities that Space Hound Records strives to embody. As a result, Celeste was reimagined as the blue dog wearing a space helmet and sunglasses.

Though the winter air is cold, lo-fi producer, Cider Sunrise, will warm your heart with his latest release, “Frosty’s Feathered Friend”. Experience the magic of the winter season as the sounds of bells and chimes introduce a joyful and heartfelt duet between Frosty and his feathered friend, the cardinal. In combination with his bright holiday elements, Cider Sunrise’s relaxing beat makes “Frosty’s Feathered Friend” the perfect lo-fi track to cozy up to on a snowy day. 

Track Information:

Title: Frosty’s Feathered Friend

Artist: Cider Sunrise

Genre: Lofi

Release Date: November 27, 2023

Label: Space Hound Records

About Cider Sunrise: High above the skyscrapers of NYC floats a cloud where lofi producer, Cider Sunrise, resides. In 2022, the chilled out sunny cartoon made his debut with his warm and laid-back track “Morning Dew”. Following additional releases such as “Cloud House” and “Mellow Yellow”, Cider Sunrise was signed to Space Hound Records, where he released his 2023 Halloween lofi track, “After Dark” where he received . Today, Cider Sunrise continues to produce tracks inspired by the serenity he finds in both the beauty and animosity of life.

Listen to “Frosty’s Feathered Friend”: https://distrokid.com/hyperfollow/cidersunrise/frostys-feathered-friend

Connect with Cider Sunrise:

Instagram

Threads

TikTok

[NJ, November 22, 2023]- Space Hound Records is proud to announce the signing of Newark singer and songwriter, RNBHunter. This new partnership marks the first official signing of an artist to the independent record label.

Having collaborated with artists such as The Game and Fridayy, and performed in countless shows including Queen Latifah’s “24 Hours of Peace,” RNBHunter has been moving audiences with his soulful riffs and rich melodies. Following his singles “Jungle,” “TheBest” and “Victoria,” the charismatic R&B artist started having consistent sessions with producer and Space Hound Records co-founder, Corey “MATRIXX”, resulting in the partnership seen today. 

“I chose Space Hound because this music thing for me is all about quality and they definitely make sure I have nothing less,” says Hunter.

Although “RNB” is in his name, Hunter is inspired by various music styles and genres. With new music already in the works, both he and MATRIXX look forward to introducing a sound that pushes boundaries and captivates diverse audiences. 

“I’m excited for my listeners to really see where we can take R&B, and trust me when I say it’s not only your mom’s favorite, but it’ll be yours too,” says Hunter. “I want to make music that bridges gaps and opens doors. Hopefully, like the name of my upcoming single, you all ‘Like Me.’”  

Check Out More RNBHunter Here   

Connect with RNBHunter:

Instagram

Threads

TikTok

Facebook

Twitter

Spotify

Apple Music

Learn More About Space Hound Records Here

Space Hound Records is thrilled to announce the debut of “After Dark,” a hauntingly, chill track by lofi producer, Cider Sunrise. This sonic journey through a haunted house marks Cider Sunrise’s first release under the Space Hound Records label. Inspired by an abandoned house, this lofi track delves into childhood imagination with the sounds of werewolf howls and chilling laughter. By combining elements both ominous and playful, Cider Sunrise has made “After Dark” the perfect reflection of both the tricks and the treats of Halloween night.

Track Information:

Title: After Dark

Artist: Cider Sunrise

Genre: Lofi

Release Date: October 19, 2023

Label: Space Hound Records

About Cider Sunrise: High above the skyscrapers of NYC floats a cloud where lofi producer, Cider Sunrise, resides. In 2022, the chilled out sunny cartoon made his debut with his warm and laid-back track, “Morning Dew”. Following additional releases such as “Cloud House” and “Mellow Yellow”, Cider Sunrise was signed to Space Hound Records where he released his 2023 Halloween track, “After Dark”. Today, Cider Sunrise continues to produce tracks inspired by the serenity he finds in both the beauty and animosity of life. 

Listen to “After Dark”: https://distrokid.com/hyperfollow/cidersunrise/after-dark?fbclid=IwAR2krNBXqbLbrP-A8MuS-UsdMs8kEynorTuUukq4Y9h6Bg4ctDvuXfYo9g0

Connect with Cider Sunrise:

Instagram- https://www.instagram.com/cidersunrise/ 

Threads- https://www.threads.net/@cidersunrise 

TikTok- https://www.tiktok.com/@cidersunrise 

You’ve done it! After spending hours creating the catchiest melody, writing the perfect lyrics and developing the ideal mix to highlight it all, you’ve got yourself the next hit single. The problem? Nobody is listening to it. Whether you’re looking to build a fanbase with your first release or you’re looking to bring traffic to your previous releases, here are five tips to increase the number of streams on your music. 

1.) Submit to Playlists

Whether it’s for a road trip, a party, a workout or a rainy day, playlists of all kinds allow listeners to enjoy music specific to their preferred genre and mood. As a result, getting placed on playlists is a great opportunity to extend the reach of your music, specifically to those within your target audience. To do this, you can either manually search and contact playlisters or you can submit through websites such as Daily Playlists or SubmitHub. Be sure to take note of your song’s genre, mood and vibe, as well as artists that share a similar sound to yours. Doing so will ensure that you are submitting to the playlists most beneficial for you. 

2.) Collaborate

As an individual artist or band it can be difficult to be recognized, especially within the early stages. Thankfully, the music industry is a collaborative one. To increase your streams, consider reaching out to other musicians. This can be with a producer, a singer, a rapper or an instrumentalist; It all depends on which makes the most sense with your sound. For an already released track, try having a remix version created by a producer. If you’re looking to release new music, try getting a similar artist as a feature. By collaborating with other musicians you can expose your music to other fanbases, allowing you to reach new listeners. 

3.) Perform Live 

You don’t need to be the opener for a world renowned band and you don’t need to launch an elaborate tour, but performing live (even at your local bar) is a great way to build exposure. After performing your song(s), remind the audience of your name and where they can stream your music. If they enjoyed what they heard, they can potentially be new fans who stream your music in the future.

Want to take your performances to the next level? Check out these 5 ways you can enhance your live performances.

4.) Promote on Social Media 

It may seem obvious, but in order to have your music heard, people need to know that it exists. In today’s digital age, one of the best ways to do this is through social media. Specifically, you want to make your music noticeable and easily accessible. No matter the platform, be sure to provide links that take your audience directly to where your music is streamed. This can be in your bio description, through your story using the link feature, or in a post. Keep in mind that on some platforms such as Instagram, links are not clickable in the caption. In this case, post about your music, but direct audiences to where they can easily access the link. To reach a wider audience, you can also include hashtags most relevant to you.

If you want to make the most of your social media accounts, be sure to avoid these 5 mistakes.

5.) Get Press Coverage 

While social media is a great way to encourage audiences to listen to your music, it’s not the only way. You can additionally try to land press coverage. To do this, reach out to music blogs, online magazines and local press to share announcements, receive artist features or have your music reviewed. This type of press can help generate buzz and attract new listeners.

On July 5, 2023 Meta officially launched what they call their “text-based conversation app,” Threads. While it may seem overwhelming to add yet another social media platform to the already long content to-do list, the transition to Threads is surprisingly an easy one. If you have an Instagram, which you definitely should as a music artist, your username, bio, profile picture and even the accounts you follow can automatically transfer over. Not only does this make it easier for you to create your account, but if you already have an Instagram following, it makes it easier for your audience to stay connected as well. 

Of course, every social media platform has its strengths and weaknesses. While Threads doesn’t yet have an inbox or functional hashtags, it does have other great features. So, why not make an account and take advantage of them? Here are the best ways to use Threads as a music artist:

1.) Ask Questions

Being that Threads has been coined a “conversation app”, it’s important to… you know… have conversations. A great way to do this is by asking questions. This will help further engage your audience and encourage interaction. Particularly, you want to ask your audience questions specific to your genre and your style. For example, to stay on the topic of your genre you can ask, “Who’s a better rapper: _ or _?” Doing so can create a conversation about the two rappers and can even provide some insights on your audience’s music preferences. Additionally, you can ask questions specifically for audience feedback such as “What kind of merch do you want to see?” or “What city should I perform in next?” This will create a direct dialogue between you and your audience, allowing you to build meaningful relationships with them. 

2.) Provide Updates

While other social media platforms may involve a lot of planning to create a post, Threads is easy and immediate. Due to its immediacy and focus on text, it is a great platform to use to quickly share information with your audience. For example, you can share updates about an upcoming show. Maybe you need to inform your audience that tickets have been sold out or that the show needs to be moved to the rain date. Both can be easily communicated on Threads. You can even update your audience through teases. Provide your release date with no context to spark curiosity or drop a hint about your next collab. Doing so will show your audience that you’re hard at work.

3.) Share Behind the Scenes

Not only can you share text that is up to 500 characters on Threads, but you can also share photos and videos that are up to 5 minutes in length. Being that Threads is new and hasn’t yet been flooded with polished, commercialized content, it is a great time to share fun, unedited visuals. What better way to do this as a music artist than by sharing some behind the scenes content? Share a funny clip of your band practice, take a photo of yourself recording in the studio or show your audience how you start setting up for a show. Whichever you choose, make your visuals authentic by showing your personality. 

4.) Share Links

While apps like Instagram and TikTok are great for sharing audio and visuals, they’re a little less effective in bringing traffic to your music. This is due to the dreaded “Link in Bio” text we have to share. How often do audiences really take the time to leave their feed, go to our profiles, read our bios and then tap the link? Luckily on Threads, you can share clickable links right within your posts. Take advantage of this feature by sharing the links to your music, your website and your video releases. It’s a much more straightforward and convenient way for your audience to access what you want to share the most.

5.) Interact

As mentioned previously, Threads is a “conversation app”, and unless it’s an imaginary argument with yourself while you’re taking a shower, conversations generally take place between two or more people. It is therefore important for you as a music artist to both speak and respond. In other words, not only should you create your own posts on Threads, but you should also respond to and share the posts of others. For example, you can show some love by commenting on the threads of other music artists or you could repost a thread that represents you and your brand. Whichever the case, take the time to both initiate and continue previous conversations.